• Coordinates and implements all facets of our digital marketing initiatives, including but not limited to PPC ad campaigns, email marketing, and influencer partnerships.
• Promotes special offers and packages across all hotel properties, while closely monitoring their performance metrics to gauge success and make data-driven adjustments.
• Plans, monitors, and reports on key performance indicators (KPIs) for all digital actions, including but not limited to Google Ads, social media ads, programmatic advertising, and native advertising.
• Budgeting: Assist in managing the digital marketing budget, ensuring that resources are used effectively.
• Competitor Analysis: Keep an eye on market trends and competitor strategies to inform internal decision-making. Evaluates important metrics that affect website traffic, conversion rate, and ROI.
• Creates and tests landing pages, funnels, and customer journeys to optimize user experience and business outcomes.
• Manages all company websites and platforms, ensuring consistent branding and up-to-date content.
• Collaborates with corporate and agency partners to review SEO ranking and implements strategic SEO improvements for all hotel websites.
• Works closely with the content team to develop a content strategy that aligns with broader digital marketing goals.
• Minimum of 5 years proven experience in digital marketing, particularly in the hospitality or tourism sector.
• Certified in Google Ads, Facebook Blueprint, or similar digital marketing certifications.
• In-depth knowledge of various social media platforms, PPC, website analytics tools (e.g., Google Analytics, WebTrends), and CRM software.
• Exceptional analytical and data interpretation skills. Familiarity with data visualization tools like Power BI or Data Studio is a plus.
• Proven ability to stay updated on the latest trends, tools, and technologies in digital marketing.
• Excellent command of the English language; proficiency in additional languages is a plus.
• Strong project management skills, including experience with agile methodologies.
• EU Nationality or eligibility to work in European Union.